“My cat jumped on the keyboard and I got a
  perfect menu — with separators, icons, and
  pipe menus; even the Startupnotify options
  were properly set. If my cat was able to
  achieve this, so will you. So will everyone
  else!”
   — Charline Theorem (actress, whatever...)
        in a Kickshaw web commercial (one of the 
        two variants that are currently circulating 
        as part of an A/B test)
